After I published a 3,000 word article on using a Lead Magnet to generate leads for your professional services business, responses ranged from “hey, this is exactly what I needed”, to “this would never work for me.” Within the “never … Read More
referrals
Making Sales Call Easier
If there’s one overriding theme beyond the Mimiran product, it’s: “automate around Reuben’s weaknesses.” One of those weaknesses is calling people. I’m getting much, much better, but it’s still not my favorite thing, and I’m still behind where I should … Read More
2019 Sales and Marketing Pipeline Planning
We’ve all done our sales planning for 2019? If you’re a bit behind, like some people I’ve heard about, you can use this quick pipeline planner to get a sense of how many leads you need, what your close rate … Read More
Are you maximizing word of mouth and referrals?
Referrals are awesome, right? Just because I’m a big fan of “growing beyond word of mouth”, doesn’t mean I hate referrals. On the contrary, I love referral business. When I did consulting, all my business was word of mouth. (And … Read More
How do you stay in touch with your network?
This question has been piquing my interest a lot lately. There’s just not enough time to stay in touch with family, friends, colleagues, clients, prospects, and acquaintances with the frequency and depth that I’d like. Sporadically, I make a pass … Read More
2018 Sales and Marketing Pipeline Planning
We’ve all done our 2018 sales and marketing pipeline planning already, right? He he. If you’re a bit behind, like some people I’ve heard about, you can use this quick pipeline planner to get a sense of how many leads … Read More
The Ultimate Guide to Getting More Sales Referrals
We all love sales referrals. They make the easiest sales, the most successful customers, and generally make everyone happy. Last week, we talked about how to make it easy to track referrals not just quantity, but the dollar value of … Read More
Referrals in the Internet Age… Let Me Introduce You
Referrals are the best leads. That’s why some of our favorite words to hear as business owners are, “let me introduce you to someone who might need your help.” Depending on who you ask, they are 2x, 5x, or infinitely … Read More