Who wants to encourage people to shop around? Don’t we want buyers to come back to our store and only our store every time? The internet will bring new levels of transparency and power to the buyer, right? Not necessarily, … Read More
pricing strategy
Dangerous Pricing Advice
Forbes magazine has some suggestions to help entrepreneurs and small businesses avoid Three Mistakes When Pricing Your Products. The article notes correctly that “Most small companies get pricing wrong.” The three mistakes to avoid: Pricing for the Short-Term Ignoring the … Read More
Why Pricing Is a CFO Priority
Shares of memory maker Sandisk fell by 20% despite higher reported profit, because investors fear that the company does not have the pricing power to sustain those profits. Some folks would say that the memory business is particularly price-sensitive, and … Read More
What’s on the minds of pricing people?
As I prepare to head out to the Fall Conference of the Professional Pricing Society, I’m wondering what do people consider the big issues pricing? Looking at the conference agenda, there has been a clear shift over the past several … Read More
Pricing Quote of the Day
In the middle of a week of temperatures in the 100s, I decided it was time to get some window tint on my car. A prominent sign in the tint shop reads “We have no quarrel with those who charge … Read More
Dell Pitches Simpler Pricing, but Still Has a Way to Go
Following on Dell’s recent announcement about simplifying pricing, I got an email from the Texas computer company telling me: New simplified prices on Inspiron notebooks.The end of system mail-in rebates, the start of a great experience. We’ve listened to what … Read More
Cisco Eyes Major Unbundling
Networking giant Cisco, which has long sold routers, switches, and other network equipment as a bundle of hardware and software, is now looking to unbundle the hardware and software components. In theory, this would allow customers to run Cisco software … Read More
Dell to Slash Promotions, Rebates
Dell’s big announcement on consumer pricing: reducing promotions by 70-80%. This is a good move for Dell, which had developed a sophisticated, but confusing methodology for offering promotions and rebates that changes several times a day. Buying a computer became … Read More
More on the Tyranny of Averages
Last year, we wrote about The Tyranny of Averages (see our publications page for more). Sometimes, however, Bill Amend describes a concept much more elegantly.
Dell to Announce Major Consumer Pricing Change
Dell has planted the P.R. seeds for an annoucement on Thursday about “a major pricing initative” for the consumer and small business segments. Dell sells mainly to larger enterprises, and their repution for customer service and consumer-friendly pricing has taken … Read More