marketing

Zoom Mistakes– Beyond Lighting and Audio

You can find a ton of tutorials on making sure you have decent lighting and sound for your Zoom calls, and I think most people seem to do a pretty good job with these (although the fancy video backgrounds are … Read More

Thank you for your timely message

I didn’t even realize how badly I needed your solution until I got your cold outreach message. Even though I have a council of advisors, a wonderful network of people who often give me rather unvarnished advice, plus Google and … Read More

You don’t have time for bad referrals

One of the more interesting points from last week’s webinar on Scheduling for Busy Solopreneurs was just how much time it takes to deal with referrals. We looked at a couple of hypothetical scenarios– one produced $75K in revenue with … Read More

Why did you start your business?

I started my consulting business because I was young and thought I could work half the year and travel half the year. (This was not an accurate prediction.) I also thought that if I didn’t try it then, I’d never … Read More

The dreaded vacation?

As a solo consultant, it’s easy to burn out. So many balls in the air, and all on you to keep them from crashing. Of course, you’d like to take a vacation. But is it really a vacation if you’re … Read More

Why most consultants need fewer leads

The number one complaint I hear from solo consultants is that they need more leads– whether from their website, referrals, ads, speaking, etc. Who wouldn’t want more leads? The problem with focusing on quantity is that you create more (unpaid) … Read More

Create a client referral engine for your solo consulting business.

Create a Client Referral Engine

So many solo consultants rely on referrals, but don’t have a system in place to generate them consistently. (Can you imagine how silly a consultant would have to be to run his business this way?!?) If you’d like to learn … Read More

Positioning Pyramid

The Simple Sales and Marketing Audit for Solo Consultants

The vast majority of solo consultants I encounter want more leads, and they invest a lot of time, money, and energy to get those leads, usually with disappointing results. They go through the “Cycle of Doom” (see below), or so … Read More

Ring, ring, your “ideal” client is calling

What do you feel? Excitement? Dread? So much of figuring out your Ideal client profile comes down to this question, because we have a natural tendency to want to broaden the circle to encompass as many people as possible. But … Read More

Cask-strength positioning for consultants

Cask-strength positioning for solo consultants

AI is all the rage (and what can I say, I find it very helpful), but for many consultants, AI is just making difficult work more streamlined, instead of transforming the nature of the work. What can transform your business** … Read More