Although we all want to sell more easily, sometimes our website keeps buyers away, acting more like a fortress than a marketplace. Are you making it hard for your customers to buy by keeping prospects away? No, you might insist, … Read More
consulting
The Secret to Wrapping up a Project Successfully
Delivering consulting (or other services) projects takes a lot of work, and you always want your client to be happy at the end. However, many firms neglect a critical, implicit part of the project: keeping the client in the loop. Imagine … Read More
What I learned selling services
Like a lot of people who accidentally became consultants, I got started because I was really good at helping companies solve certain kinds of problems that they had trouble solving themselves. Like a lot of people who start consulting companies, I … Read More
Don’t Pitch Your Solution Too Early
You’ve finally scored the big meeting with the dream prospect. They have expressed strong interest in your company and seem like a great fit for your services. As the Very Important Top Officer (wow, she’s actually in the meeting!) kicks … Read More
Enterprise Sales and the Prisoner’s Dilemma
If you’re not familiar with The Prisoner’s Dilemma, it’s an interesting exercise at the heart of game theory. In the dilemma, 2 criminals are imprisoned separately and can’t communicate. The detectives don’t really have enough evidence to convict them on … Read More
Apple Watch, Value, Price, and Frame of Reference
John Gruber has an in-depth piece about Apple Watch over on DaringFireball. It’s well thought-out, but what’s particularly interesting is his guess at the prices of the three different tiers. Apple announced that the watch would start at $349, which … Read More