Masonry Blog

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Word of Mouth Marketing Michael Katz Blue Penguin Development

Are you maximizing word of mouth and referrals?

Referrals are awesome, right? Just because I’m a big fan of “growing beyond word of mouth”, doesn’t mean I hate referrals. On the contrary, I love referral business. When I did consulting, all my business was word of mouth. (And … Read More

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How do you stay in touch with your network?

This question has been piquing my interest a lot lately. There’s just not enough time to stay in touch with family, friends, colleagues, clients, prospects, and acquaintances with the frequency and depth that I’d like. Sporadically, I make a pass … Read More

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Create Video Testimonials in Less than 2 Hours

Wouldn’t it be great to have a client video testimonial or three on your website? Video testimonials are great, but who has time to create them, or money (and time) to have someone else create one? I don’t know what … Read More

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How to Use Lead Magnets that Convert on Your Consulting Web Site

Ahmed Munawar, host of the Forecast podcast for consultants, invited me on to discuss how to use Lead Magnets to convert visitors into clients.     How to Create a Lead Magnet that Converts with Reuben Swartz

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Paris Architecture

Taxes, Architecture, and Your Business

There’s a fascinating short piece by Kurt Holdstedt at 99PercentInvisible on how taxes and regulations shape the architecture we associate with cities like Paris, Amsterdam, and more. (I also learned that those distinctive Parisian roofs are called “mansard roofs”.) The mansard … Read More

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2018 Pipeline Planning

2018 Sales and Marketing Pipeline Planning

We’ve all done our 2018 sales and marketing pipeline planning already, right? He he. If you’re a bit behind, like some people I’ve heard about, you can use this quick pipeline planner to get a sense of how many leads … Read More

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Mimiran MailChimp Integration Setup

Mimiran Support Connect Mimiran to your MailChimp account so new Mimiran leads automatically join your MailChimp List(s). Create MailChimp API Key   Navigate to API Keys Log in to your MailChimp account and go to your Account settings > Extras … Read More

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Mimiran Robot and MeetEdgar Octopus

How to Exponentially Increase the Value of Your Content (With a Robot and an Octopus)

“Content Marketing” is all the rage these days, and with good reason. Rather than the traditional approach of filling web pages with meaningless corporate jargon about how awesome you are, why not provide some actual value to the visitor, right? … Read More

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do not disturb iphone

The Real Killer App (and Why Apple Will Build It)

The personal computer has become quite personal indeed. It not only sits in our pockets and commands our attention hundreds of times a day, it talks about us with other computers, sometimes behind our back. The stream of notifications and … Read More

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Don't sell the operating room

Don’t Sell the Operating Room

You’re all ready for your big surgery. A nurse takes you into the operating room. All the surgical tools are laid out, but there’s no one else there. The nurse says, “knock yourself out, and good luck.” That would be … Read More

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