I’m apparently at an age where my LinkedIn feed is full of sponsored posts with images of buff men exercising, assuring me that “The average male in the USA lives to 74 Years Old. That means you are middle aged … Read More
Blog – Masonry
Using a CRM for effective networking
Traditionally, CRMs are for a VP of sales tracking the sales team’s efforts to push deals through a pipeline by the end of the quarter. They don’t have much to say about networking and referrals. But if you get most … Read More
Pivots vs Tweaks
Solo consultants often suffer from feast-or-famine cycles, and even if you manage to smooth things out, there’s always some up and down that makes you consider adjusting. But when you’re really busy, it’s hard to make the tweaks to incorporate … Read More
As a solo, you can move fast. Don’t exhaust yourself
When you’re a solo consultant, your speed and agility are valuable assets for you and your clients. But just because you can go fast, doesn’t mean you always should. When I was a young consultant, hearing that Fortune 500 clients … Read More
What do you do?
“What do you do?”, is one of the most common questions people ask Americans, especially entrepreneurs. What do you say when someone asks? I attend a lot of networking events where seasoned entrepreneurs act like they have never heard this … Read More
Turn “Zoom Networking” into a Useful Referral Network
If you’ve ever been in a Zoom networking meeting where attendees post contact info in the chat, and the host reminds everyone to save the chat, and you actually remember to do that, but the then file disappears somewhere in … Read More
Does your todo list fit on your calendar?
It’s easy to get a long list of overdue tasks and people to follow up with. When will this happen? Mimiran makes it easy to block off time in your calendar to do batch tasks, like “Follow up with Partners” … Read More
Why Your Consulting Lead Magnet Doesn’t Convert
You’ve finally created your lead magnet, put it on your site, and you’re excited to sit back and let the money roll in. And… crickets. Why didn’t it work? There are lots of reasons your lead magnet doesn’t convert, of … Read More
BoxLight: a macOS ring light that doesn’t require Tahoe and doesn’t waste screen space
One of the cool features in macOS 26 (Tahoe) is the ability to use your screen as a ring light for video calls and recording (they call it EdgeLight). However, for various reasons, I don’t want to upgrade to Tahoe … Read More