A lot of consultants are very on board with the theory of creating compelling content for their ideal consulting clients to attract those folks online (and turn them into leads and conversations with lead magnets). But sometimes it’s hard to … Read More
Blog – Masonry Sidebar
The (Lack of) Fortune is in the (Lack of) Follow-up
Consulting projects are “considered purchases”, so the (lack of) follow-up is often the determining factor in the purchase decision. The larger the project, the more consideration buyers give (and the more you should give as a consultant– do you really … Read More
21 Day Independence Day Challenge
Does your positioning do most of the sales and marketing work for you? Or do you have to slog to get leads and then try to close them? When your positioning is doing the work for you, you have easier … Read More
How to choose between 2 consulting niches
When I ask people who their ideal client is, I often get answers like, “I serve a lot of different people/companies/industries.” That’s fine, but I wasn’t asking who you could conceivably serve– your Possible Client Profile (PCP, which is a … Read More
I know what I’m supposed to be doing, I’m just not doing it…
Ever been in that situation before? (Like how I was supposed to write this post a week ago, but somehow didn’t.) I’ve noticed 2 major issues when I’m having trouble getting started on something. A lot of folks make some … Read More
What’s your Provocative Perspective?
Jay Kingley recently came on Sales for Nerds to talk about optimizing referability, the 3 levels of marketing, and how a Provocative Perspective helps cut through the noise and the time wasters to bring the right people into your orbit. … Read More
As a solo consultant, you don’t have time for a wide sales and marketing funnel
If you’re worried about where and when you’ll find your next client, the natural reaction is to look in more places– to go broader, and create a wider sales and marketing funnel. Unfortunately, this is like the snowboarder who starts … Read More