Author Archives: Reuben Swartz

HP Fires Shot in Price War, Aims at Foot?

As CNet reports, HP made its first big post-Carly move yesterday, announcing plans to price printers more aggressively. This makes sense on a couple of levels: The profit in the printer business comes primarily from ink, not the printers themselves, … Read More

Why am I doing this? To add dollars and sense…

For years, as my more digitally-literate friends talked about the wonders of blogging, I never understood why anyone cared. We get bombarded with enough junk without going out of our way to find more, I reasoned. While many blogs are … Read More