One of the more interesting points from last week’s webinar on Scheduling for Busy Solopreneurs was just how much time it takes to deal with referrals.
We looked at a couple of hypothetical scenarios– one produced $75K in revenue with 286 conversations, and one produced over $300,000 in revenue with 86 conversations. Of course, these were hypotheticals, but if you feel like you’re spending lots of time in conversations with people who don’t buy, or only buy your minimal offering, or seem to want a lot of discounts, there’s a good chance you’re dealing with folks outside your ideal client profile. (Just because someone bought, that doesn’t mean they’re an ideal client.)
Getting lots of referrals sounds great, but unless they’re the right referrals, you’re just spinning the hamster wheel, and potentially missing legitimate opportunities.