I didn’t even realize how badly I needed your solution until I got your cold outreach message.
Even though I have a council of advisors, a wonderful network of people who often give me rather unvarnished advice, plus Google and various AI tools at my fingertips, you just might be the missing piece.
Of course, I can’t really know, because your message doesn’t really show any understanding of my situation. (How many people did you send it to?)
Worse, what you’re selling relies on trust, and you’ve violated trust out of the gate.
Most ads and cold messages are a waste of time and money for everyone involved, but not all of them. I’ve bought things based on ads before. But those messages can’t oversell. Why would I buy something that requires a trusting relationship from someone who has already shown themselves to be untrustworthy?
Perhaps make sure you’re targeting your messages at your actual ideal clients, and offering value *to them* right off the bat.
You’re playing a quantity game– you only need to convert a small % to make this campaign successful. But if someone in my networks asks me about it, what am I supposed to say? Obviously, that I’m apparently on the same automated drip sequence. So even if someone might be an ideal client, this campaigns could be pushing them away.
I get it– sales is hard. We all want a silver bullet, and we all get pitched, often in the form of automated messages, a supposed silver bullet of automated outreach. But if you’re in a relationship business, you need to build the relationships. It’s not as scary as it sounds, and, if you do it right, not only will get more, better clients, you might even have fun.