Business goes wrong when the price isn’t right. Can your company afford the high-end software that helps set prices? Can your company afford not to have it?
Small businesses are particularly dependent on smart pricing, because they lack the economies of scale that allow larger firms to get by. Small businesses also often have a core of high-energy people, who sacrifice their own time (see our earlier post called Pricing for “No”) for the business, when better pricing would not only make them more money, but also let them enjoy the fruits of their labors.