Every great company is built on a secret. At least that’s what Peter Thiel writes in his book Zero to One: Notes on Startups or How to Build the Future.
So here’s the secret at the heart of what I do (don’t tell anyone):
People who are great at serving clients can be great at sales and marketing– without becoming a different person. Not just good, great.
That’s it. If you can believe this, or be open to believing that it might be true, everything else falls into place.
So I’m curious– do you believe this? Believe it might be true, but need more evidence, or do you think it’s completely wrong?