As a software guy turned sales and support guy, I get a lot of questions from technical people about how to do sales. While I’d like to say “here are the 4 things you need to know” or whatever, it’s a bit more complicated than that. However, the idea that technical people are bad at sales because they don’t have the right personality is a myth. The same skills that are useful in engineering are also useful in sales. Here’s an excerpt of a presentation on sales secrets for technical companies that explains why:

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