Pricing pressure? It could be your proposal

I’ve heard a lot of people complain about how their market is getting commoditized and how there’s no way to achieve good price points.

What happens when we look at the proposals the sales teams are sending out? They’re terrible. They’re not even really proposals– they’re just glorified quotes or brochures.

With no compelling story in the proposal, no differentiation, these proposal *force* the buyer into making a decision based on price.

How do buyers choose?

What if you could send out more compelling proposals that stand out and win more often, at higher price points? What if the problem isn’t the number, but everything around it?

One group tripled their close rate and increased prices by following the process that you can now access in this new online course, offered by the Professional Pricing Society– Beyond the Number: Why your proposal may be what’s wrong with your price.

This course covers:

  • The two critical mindset shifts you need to create compelling proposals
  • The structure of a winning proposal and what you should take out
  • How one sales team went from a 30% win rate and constant pricing pressure to tripling their win rate and transcending pricing pressure

If you feel like there’s only so much you can do with your spreadsheet, and you need a more powerful lever to improve pricing, check it out.

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