Retail and financial services firm GUS bought price comparison site operator PriceGrabber for $485M. PriceGrabber allows consumers to compare prices on a wide variety of items. The site makes money through referrals, so in some ways it’s more of an advertising medium than a true price comparison tool. While the lofty purchase price might bring back memories of the bubble, online shopping is certainly a growing field, and with big-ticket purchases like jewelry, insurance, loans, and automobiles moving to the web, GUS sees a lot of upside.

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