It’s no secret that companies often change package sizes to mask or soften price increases.  Coca Cola is going one step further, touting it’s 16oz bottles as “more for your buck” at $0.99.  Want more soda?  You can pony up $1.29 for 20oz, a 30% price increase for a 25% volume increase.  Coke is happy either way.  Personally, I don’t like pricing policies that are taxes on the mathematically disinclined, but I bet it makes Coca Cola a lot of money.

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