Price Increase through Reverse Volume Discount

It’s no secret that companies often change package sizes to mask or soften price increases.  Coca Cola is going one step further, touting it’s 16oz bottles as “more for your buck” at $0.99.  Want more soda?  You can pony up $1.29 for 20oz, a 30% price increase for a 25% volume increase.  Coke is happy either way.  Personally, I don’t like pricing policies that are taxes on the mathematically disinclined, but I bet it makes Coca Cola a lot of money.

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