It’s Oracle Open World and I’m on a plane to San Francisco.

60,000 people converged on Moscone Center to learn more about Oracle’s big push into the cloud, including Compute Cloud, Storage Cloud, and Database Cloud.

While these announcements are interesting, they are not the most exciting thing Oracle announced this week for me, a small business owner and Oracle partner. I’m jazzed about the Oracle Cloud Market Place, a sort of enterprise App Store that Oracle officially launched at OpenWorld. Oracle is playing catch up in this space– Salesforce.com launched its AppExchange back in 2005, but when Larry Ellison sets his mind to something, in this case, getting serious about the Cloud, he makes things happen.

With the Cloud Market Place, Oracle customers can find out about my online proposals application and make contact in a way that I can handle (in other words, phone or email). I don’t have the resources to effectively deal with the crowds at OpenWorld– I’d blow my annual marketing budget and probably screw it up, anyway. Which is why I’m driving past Moscone and up to Napa with my wife for a well-deserved break.

I have good company. Larry Ellison skipped his own keynote to cheer on his America’s Cup team.

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