GM to Stay the Course on Pricing - Mimiran

GM to Stay the Course on Pricing

Despite lowered sales, GM vowed to continue its efforts to offer MSRP figures close to what customers will actually pay. GM is trying to break a strong addiction to big incentives that have eroded profits and brand image, and made GM cars seem higher priced than competitors (because list prices do not reflect rebates, 0% financing and other discounts). It will take more than a steady hand on the pricing lever to turn around GM, which has been shedding markets share, jobs, and cash at prodigious rates, but this is a good start.

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