Delta raised their one-way, walk-up fares caps from $499 to $599 for coach, and up to $699 for first class. They attributed the fare increase to higher than expected fuel costs. As the reader who sent this piece in asked:

What kind of fuel costs were they expecting? When they announced simplifares, Goldman was talking about $100/bbl crude.

Tellingly, Delta shares went up over 10% on the news.

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