Geoffrey James over at BNet was just at the Selling Power 2.0 conference and picked up 6 tips for selling in a downturn. What caught my eye was #3: “Don’t lower prices. Find new and innovative ways to lower the … Read More
value pricing
The team’s a winner– so the prices are going up
Sports Illustrated reports that the AL Champion Tampa Bay Rays are raising ticket prices $1-$5 next year, following their first winning season. Tickets for most games will cost $10-$210, although some games against popular competition will cost more. Nothing succeeds … Read More
Sometimes it’s about deciding who your customers aren’t
On a recent Apple earnings call, CEO Steve Jobs took a question from an analyst wondering why Apple did not introduce a lower priced laptop. Jobs’ response (thanks to CNet):What we want to do is deliver an increasing level of … Read More
Wholesale Prices Make Biggest Jump in 27 Years
The US Producer Price Index rose 9.8% for finished goods for the 12 month period ending in July, the largest jump in 27 years. Businesses are stuck between the rock of rising costs and the hard place of weakening spending. … Read More
Not Free! Why $0.00 Is Not the Future of Business
Wired editor-in-chief Chris Anderson recently wrote a provocatively-titled article called Free! Why $0.00 Is the Future of Business. Anderson argues that the economics of computing on the net, where storage and bandwidth costs fall even faster than the cost of … Read More
Pricing Advice from the World’s Oldest Profession
For many people watching the Elliot Spitzer scandal unfold, the shocking part of the story was not that a powerful politician went to a prostitute. That seems almost retro these days. What seemed jaw-dropping was the amount of money Spitzer … Read More
Pricing to minimize support costs
As a business traveler, I am aware of the $9.95 for 24 hours of internet access that many hotels levy (although I try to stay in hotels with bundled access). Also, I know London is expensive. But that still didn’t … Read More
Who can sell $300 socks?
There’s an interesting article over at Fast Company on The Inevitability of $300 Socks, which talks about the formerly incredible notion of paying $300 for jeans. Remember when $50 jeans were “designer”? The authors, Dan and Chip Heath, argue that … Read More
iPhone Hype Obscures Apple Pricing Strength
If you’re lucky enough to be living under a rock, you may not know that Apple is introducing its iPhone today. Although I had hoped not to be part of the hype onslaught, I have been meaning to write a … Read More
Why Starbucks Coffee Is Cheap
Starbucks gets a lot of attention in the pricing world for their ability to charge $4+ for coffee. There are good reasons they can do this (selling something physically addictive doesn’t hurt), but that’s a different post. This post is … Read More