pricing strategy

Here’s a timely article that makes a good example for our Good Fences Make Good Prices post. about why restaurants offer food service at the bar, and why the level of customer service there may be very different from the … Read More

I recently read a great book by Barry Schwartz called The Paradox of Choice, Why More Is Less, which discusses why Americans have every-increasing choice and material plenty along with increasing rates of depression and dissatisfaction. His basic thesis is … Read More

Slate had an interesting article today about why Starbucks doesn’t advertise its “Short” size. Basically, they create a fence that makes it harder to order the smaller, less profitable (but tastier) drink. As an aside, when Starbucks began, they had … Read More