pricing for the CFO

Why Pricing Is a CFO Priority

Shares of memory maker Sandisk fell by 20% despite higher reported profit, because investors fear that the company does not have the pricing power to sustain those profits. Some folks would say that the memory business is particularly price-sensitive, and … Read More

Why Pricing Belongs in the Executive Suite

There’s a new newsletter out, talking about why pricing belongs in the executive suite, and how executives should handle pricing matters. I’d love to hear your comments…