Electronics giant Motorola, the number 2 maker of cellphones after Nokia, announced that it will shed 3,500 jobs in a cost-cutting move after overly aggressive discounts trimmed profits. Motorola reported net income of $624M, off nearly 50% from a year … Read More
competitive pricing
TV Price War Hurts Circuit City
A vicious price war for large, flat screen televisions has bit into Circuit City’s bottom line. The electronics retailer posted a loss for the past 3 months, sending shares skidding. As usual, the price war for fancy TV’s has removed … Read More
Audi Aims for Pricing Parity
German luxury carmaker Audi announced plans to close the pricing gap with BMW and Mercedes-Benz by improving the product, customers’ perception, and raising prices over the next 5 years. The announcement comes as Toyota’s Lexus brand moves into the 6-figure … Read More
Seth Godin: Cheaper is the Last Refuge…
In a recent post, Seth Godin responds to someone seeking help persuading her boss to lower prices. Seth notes …perhaps she ought to consider raising prices and using the extra money to create a remarkable experience… Cheaper is a short … Read More
Airlines Try Legroom Surcharges, Price Obfuscation
USA Today had a couple of pieces this week about airlines charging $15-$30 extra for coach seats with more leg room, and their attempts to make price comparisons harder by publishing low fares that do not include certain surcharges. The … Read More