One of the (many) challenges of solopreneurship is the feast-or-famine cycle of business development and project work, because there’s never enough time. Heaven forbid you might want to have a vacation in there somewhere. (After all, is it vacation if … Read More
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Slow is smooth, smooth is fast
Patience has never been one of my virtues. Speed, urgency, and motion are more my, umm, speed. But rushing not only makes for sloppiness, it slows you down. When you’re a solopreneur, your to-do list always seems to extend beyond … Read More
Create a Client Referral Engine
So many solo consultants rely on referrals, but don’t have a system in place to generate them consistently. (Can you imagine how silly a consultant would have to be to run his business this way?!?) If you’d like to learn … Read More
Avoid the dreaded “just checking in…”
How many times do you get an email or phone call from someone “just checking in [to ask for money]”? How many times have you, knowing the critical importance of follow up, left an email or voicemail that started with, … Read More
Solopreneurs sure like to make sales and marketing hard on themselves
“Not me! I want to be as easy and painless as possible”, I said. But was that really true? Against my wishes for easy sales and marketing, I was doing a number of things to make it harder, instead of … Read More
The Simple Sales and Marketing Audit for Solo Consultants
The vast majority of solo consultants I encounter want more leads, and they invest a lot of time, money, and energy to get those leads, usually with disappointing results. They go through the “Cycle of Doom” (see below), or so … Read More
The Scam Economy
Don’t you just love those messages in your inbox that start “I’m so impressed by your work at [Company] and I’d love to connect to find ways to collaborate”? Or: I’m not opposed to advertising. I’m not opposed to getting … Read More
Ring, ring, your “ideal” client is calling
What do you feel? Excitement? Dread? So much of figuring out your Ideal client profile comes down to this question, because we have a natural tendency to want to broaden the circle to encompass as many people as possible. But … Read More
Cask-strength positioning for solo consultants
AI is all the rage (and what can I say, I find it very helpful), but for many consultants, AI is just making difficult work more streamlined, instead of transforming the nature of the work. What can transform your business** … Read More
Authenticity is the currency
A lot of folks in marketing overuse the term “authenticity”, like it’s some kind of commodity you can fake, and thereby increase sales. But authenticity is precious, which is why so many people are trying to fake it. This goes … Read More