1. Cut costs without hurting sales.
  2. Raise prices (nominally, by raising list prices, or effectively, by reducing discounts) without hurting sales.
  3. Ummm, ummm.  What’s the 3rd one?  Costs… prices… and the 3rd one, let’s see… No sir, no sir.  And the 3rd one, I can’t.  Sorry.  Ooops.
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