Mimiran was founded in 2001 to provide pricing solutions to Global 2000 companies. Along the way, founder Reuben Swartz noticed that smaller businesses could respond much more nimbly than the behemoths. They didn’t have the red tape– they could just start doing things to improve profits. Some small companies saw almost immediate 20% profit improvements. After having kids, Reuben didn’t want to be on the road constantly, so he wanted to bring the benefits of better pricing to small business owners through on demand software. Mimiran’s 2011 offering now provides the ability for small business owners (and managers at larger companies) to effectively position and price their offerings in the market.