Some light news for a Friday afternoon: TV show host Bob Barker will retire from “The Price is Right” after 35 years.
pricing techniques
Giving away the Store
From time to time, an item hits the news about a company selling something at an absurd price. In the age of online shopping, these mistakes can quickly spiral out of control. When you sell high-octane gas at $0.27 per … Read More
How Far to Unbundle?
Unbundling offerings can be a great way to increase revenue by charging people for what they value. Hotels are experts at this. They offer a room at a relatively low rate, then charge $10 for breakfast, $9.95 for internet access, … Read More
Software to Help You Set Prices
A nice article on Inc’s Technology center website highlights pricing software needs for small and mid-sized businesses, with a nice mention of our software and services. Business goes wrong when the price isn’t right. Can your company afford the high-end … Read More
Webinar Recording Available
We mentioned earlier that we were about to do a webinar on Effective Pricing and Value Capture, as part of the FeaturePlan webinar series. The recorded versions (Flash and mp3) are now available online. Oh, and it’s also dugg on … Read More
Index Pricing
Do you suffer from wild cost fluctuations due to changing commodity prices, but find it hard to pass rising costs through to customers? One approach is to create a separate line item for the commodity, tied to the actual price … Read More
Good Review of Rounding
Why end prices with .99 instead of rounding them to the nearest whole number? And does this represent a 1 penny discount or a 99 cent price increase? Customers view certain ranges of prices as the same, often with arbitrary … Read More
Farecast to Offer Pricing Guarantees on Airfares
Back in August, we noted an interesting website called Farecast, which makes predictions about whether airfares will move up, down, or stay the same. This could let buyers lock in low rates if fares are about to increase, or wait … Read More