More Customer Segmentation

Feb 27

Following up on an earlier post, here’s another method of helping customers segment themselves.

(Thanks to TripTouch.)

Gives new meaning to “capitalism.”

While we don’t recommend this kind of segmentation, we do like the notion of letting customers self-select into the offerings that are right for them. This happens all the time, often without us realizing it. Restaurant menus offer not just a range of foods, but a range of prices. Movie theaters offer matinees with reduced prices, and a full range of quite expensive to extremely expensive foods. (See this article on why this type of segmentation is good for moviegoers.) Have you ever had an experience that you didn’t realize was clever customer segmentation until after you had made your purchase?

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