Benefits across the Organization
Pricing is a team sport. Rather than lock an individual in a room with a spreadsheet, MimiranM3 allows your company to price better collaboratively, leading to substantial improvements in pricing performance and profit.
Benefits for Executives and Finance
- Unprecedented visibility into business performance, including profitability by customer segment, product segment, and sales team, tracking to forecast, quarter-over-quarter and year-over-year growth, all from a convenient dashboard.
- Reward and allocate resources to the parts of the business with the best return.
- Small price improvements drive an extra 3-20% profit growth. For companies whose markets are no longer growing rapidly, pricing is the most powerful engine of profit growth.
- Fine-grained view of profitability, as business unfolds, allowing finance to detect challenges and take corrective action, instead of simply reporting problems at the end of the quarter.
Benefits for Sales
- Faster approvals for discount requests, including automatic approvals for deals within target parameters.
- Value-based selling tools to target the right value message to the right customer, increasing margins and commissions.
- The ability to track sales against forecast, and previous quarters, by product and customer, with alerts that notify users of substantial deviations in either positive or negative trends.
Benefits for the Pricing Team and Product Management
- Instead of spending time finding and scrubbing data, spend time finding and capturing pricing opportunities.
- Full complement of pricing analysis tools, including the ability to create price waterfalls, scatter plots, and price bands with the click of a mouse.
- Track and improve promotional and other discounting campaigns to maximize profit at constant discount spend, or hold gross profit constant while reducing discount spend.
- The ability to target pricing and product offerings by customer segments lets you pursue business aggressively in cost-sensitive markets with the right offerings to maintain profit, while providing higher value-added offerings in other markets.
- Measure and communicate value by product, customer segment, and competitor with Mimiran’s Value Price Waterfall framework, or a framework of your choosing. Use this value information to set target prices and assist sales and channel partners to sell value instead of price.
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