Pricing Books
Six Sigma Pricing: Improving Pricing Operations to Increase Profits, ManMohan S. Sodhi and Navdeep S. Sodhi, 2007.
See the review.
Moneyball: The Art of Winning an Unfair Game. Michael Lewis, 2004.
See The Best Pricing Book I've Read in a Long Time on Dollars and Sense: The Pricing Blog.
The Paradox of Choice: Why More Is Less , Barry Schwartz, 2005.
Why too much choice is a bad thing.
Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work , Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard, 2005.
Loyalty and pricing are related marketing domains, and subject to some of the same misconceptions.
The Strategy and Tactics of Pricing, 4th Edition. Nagle & Hogan, 2005.
--An invaluable reference.
Winning the Profit Game: Smarter Pricing, Smarter Branding.
Docters, Reopel, Sun, and Tanny, 2003.
The Price Advantage. Marn, Roegner, and Zawada, 2004.
--Puts a collection of McKinsey research in one place. At $70, it's priced by pricing people.
Power Pricing: How Managing Price Transforms the Bottom Line. Dolan & Simon, 1997.
Pricing Strategy: An Interdisciplinary Approach. Morris Engelson, 1995.
Pricing for Profitability: Activity-Based Pricing for Competitive Advantage. Daly, 2001.
Revenue Management: Hard-Core Tactics for Market Domination. Cross, 1997.
Full Price: Competing on Value in the New Economy. Thomas J. Winninger, 2000.
Nonlinear Pricing. Robert B. Wilson, 1997.
Marketing of High-Technology Products and Innovations. Jakki Mohr, 2001.
--Includes a chapter on pricing.
Menu Pricing : 25 Keys to Profitable Success (Restaurant Manager's Pocket Handbook Series).
David V. Pavesic, 1999.
The Crafter's Guide to Pricing Your Work. Dan Ramsey, 1997.
