Resources
Find helpful information on pricing, Mimiran, and how Mimiran can help you improve your pricing results, including:
- Request information such as data sheets, white papers, articles, and presentations.
- Third party analyst reports.
- The Mimiran Newsletter, a quarterly update on pricing theory and practice.
- Dollars and Sense: The Pricing Blog, provides more frequent updates on the world of pricing.
- Pricing Books.
Differentiation
Pricing power comes from differential value. If you don't offer more value to someone than your competitor, you can't charge more than that competitor. Here's a 1 slide animated PowerPoint with a great example of differentiating a "commodity." (Click on the image to open or save the file.)
If you can differentiate a product like this, there's a way to differentiate what you do, as well. For many sellers of products, differentiation comes in the service level, not the product itself.
Need more help?
If you are searching for pricing resources and you cannot find what you need, contact info@mimiran.com.