Groupon has taken the local deal market by storm, growing quickly to $2B in revenue (depending on how you define “revenue”). The local deals company has also created massive buzz and is now preparing for one of the largest IPOs in history. As a “pricing person”, I get a lot of questions from small business [...]
Are you leaving 10% of your profit on the table? Do you know where?This free report provides analysis on your business to help you maximize sales and profit for 2009, including: Where you’re leaving money on the table in negotiations. (Every 1% of extra discounting could be costing you 10% of your profit.) What types [...]
If you want to do something to stimulate the economy, hook up small businesses that you like with potential customers. Take a look at Make a Referral Week and pledge your support.
With consumers shunning gas-guzzling SUVs and easy financing gone the way of $1.00/gallon gas, Detroit is in trouble. Some people have called for government intervention. Others have suggested that the best thing to do is allow the big carmakers to go bankrupt. (Mitt Romney managed to do both, naturally.) The policy debate aside, what pricing [...]
Wired editor-in-chief Chris Anderson recently wrote a provocatively-titled article called Free! Why $0.00 Is the Future of Business. Anderson argues that the economics of computing on the net, where storage and bandwidth costs fall even faster than the cost of processing power, will drive the price of many services to the marginal cost– in other [...]
Mimiran has a booth at the Professional Pricing Society Fall Conference in Orlando. We’re giving away a Nintendo Wii in a promotion, which means we’re arguably giving away the year’s biggest pricing mistake. (Of course, you could argue that this is a mistake that goes back to 2006.) Early iPhone adopters might disagree, after Apple’s [...]
One of the challenges of using promotions effectively is that the more successful they seem initially, the more detrimental they can be over the long run. The reason is that the condition buyers to wait for promotions. Instead of drawing in new business, they shift buying patterns by encouraging people to stock up during promotions [...]
If you’re lucky enough to be living under a rock, you may not know that Apple is introducing its iPhone today. Although I had hoped not to be part of the hype onslaught, I have been meaning to write a post about Apple pricing for some time. Just like when Apple introduced the iPod, many [...]
