Educational Resources
Online Course: Best Practices in B2B Pricing Analytics
This is a 3-hour online course presented by Mimiran founder Reuben Swartz
through the Professional Pricing Society.
The cost is $695, or $495 for Professional Pricing Society members.
Article: The Value Price Waterfall
Pricing discussions often focus on prices and costs, rather than value.
However, pricing power is determined by perceived differential value.
This article presents a framework for measuring and presenting value.
Download article
(PDF format).
Article: 5 Ways to Improve Sales Pricing
For companies with sales teams who negotiate prices, the pricing
actions of your sales team may have more influence on the bottom line
than your pricing team. Rather than taking an adversarial approach,
here are 5 ways to help your sales team price (and sell) effectively.
Download article
(PDF format).
Presentation: Beat the Economy, Close Deals Faster and more Profitably
Download presentation
(Microsoft PowerPoint format).
